nopStation's Hotjar plugin is developed to enable Hotjar’s tracking and user data collection services on nopCommerce based online stores. Hotjar is a tracking and analytics service which provides valuable user data such as heatmaps for user interactions like clicks, tap and scrolls, visitor recordings, conversion funnels, from analysis and feature polls. After a simple nopCommerce plugin download and installation, store owners can get more accurate user journeys and analytics to increase conversion rates and boost sales.